TikTok is currently used as an online marketing medium that is most widely used by business people ranging from SMEs to SMEs to large companies. However, there are some advertising mistakes on Tiktok Ads that need to be avoided in order to implement the digital marketing strategy that it implements properly.
Tiktok Ad Usage Mistakes
1. No User Generated Content
User Generated Content (UGC) is used by many other companies and brands. Therefore you also need to use this UGC. Simply put, UGC is free promotional content that is voluntarily delivered to satisfied customers with your brand or company’s products and services.
This type of social proof is usually uploaded in the form of text, short videos, and even blogs. What you can do is allow users to stitch promotional videos. That way you can increase the interest of potential buyers to buy the product. In essence, you need to respond to customers who leave reviews of the product
2. Don’t Use Reusable Content
If you produce content for Tiktok Ads every week it will be very tiring. For that it is very important for you to implement reusable content or reuse. That way, you will be able to save a lot of energy. You can prepare 2 content to upload every week in turns
3. Difficult to Understand Content
Your ad must be clear and able to convey clear information so that the ad audience is not confused. Many TikTok ads are not clear enough about the content of the product or service offered. This will make Tiktok users not interested in the products offered. Try to clarify the relationship between the content you create and the products you sell.
It is also a brand advantage over competitors and followers or users get the benefits derived from using branded products. You must prepare a mature concept before creating interesting content. Make Tiktok Ads as concise as possible so that it is not too long-winded so that the audience does not feel bored with the message conveyed
4. No Playing with Effects
TikTok offers a variety of effects, eye-catching text, and features that you can use to create interactive video ads. Don’t forget to add an effect that prevents the user from scrolling. You can also use trend effects to expand your audience reach. You need to do a survey of emerging trends
5. Not Collaborating with Influencers
TikTok is intended for all collaborative users. Therefore, working with influencers and KOL can actually be the right step to reach a larger audience when using Tiktok Ads. Many well-known brands have used influencer and KOL services safely to promote the latest products and services
You need to avoid these mistakes when doing digital marketing through Tiktok. Not only pay attention to profits, you also need to consider the content that will be created to attract customers. With good content, the possibility of user interest will also increase.
You can use WEBARQ digital marketing jakarta service for your TikTok ads campaign.